Why Instagram's IGTV Is Important To Musicians

Jun 22,2018

This week Instagram finally unveiled its much anticipated IGTV. A standalone app that allows content creators to upload videos up to 1 hour in length. Yes, after reaching a billion users the social networking platform has decided to take on video streaming giant YouTube.

The IGTV feature is currently available on Instagram and the full version is available to download on Android and iOS. The app allows users to develop their own video channels that people can subscribe to, Instagram now also allows creators to input links in the description. 

Short clips and stories will remain on Instagram, while longer-form video will stream through IGTV. This move is sure to disrupt a lot of content creating trends but perhaps none more effected than the music industry. Instagram has acknowledged that music monetization, embedded ads, and other paid components will soon accompany the app, this could mean large music video catalogs, as well as a vast range of videos that include music.

YouTube also makes it extremely difficult to find your local or regional musicians unless you know what you are looking for, IGTVs filters solve this problem with relative ease. Our advice - Get cracking on that IGTV profile today.

Instagram cofounder Kevin Systrom unveiling IGTV this week (Image Courtesy: Instagram)